Marketing Website

Top 10 Benefits of Having a Website

A well-designed website is one of the most powerful digital marketing tools entrepreneurs can use. Among the countless reasons why small businesses need a website, a good website is essential to increase your online presence and credibility. 

Top Ways A Website Benefits A Company

1) Professional Online Presence

Representing your business professional elevates your status amonst new and existing customers. It aligns with your marketing initiatives and establishes your company as a qualified service or product.

2) Expand Customer Base

Rather than just being local business down the street, having a website—especially one with an appealing web design—gives the impression you are serious and ready to do business with all kinds customers in the region, state or nation.

3) Easy Access to Product Info and Customer Service

Customers usually go online to review products and services before making a purchase (even if that purchase isn’t made on your website). Provide as much detail on products and services as you want. Add locations to your stores and other places to buy your products/services.

4) Create Value for Customers

Your staff can spend less time explaining the basics of a product or service to inquiring customers. If a consumer is not at your store, you can directly refer them to your website if they have any additional questions. Those customers who like to “kick the tires” before purchasing will be able to do as much advance reading on your offerings as they want.

5) Boost Brand Awareness 

Place your website address on all your existing promotional material, (e.g., business cards, brochures, etc.) You could see increased sales. 

When consumers get serious about making a purchase, your website materials are easily accessible. Your site is likely where they’ll start their product research. When you combine traditional promotional materials with the added resource of your website, your business is more likely to “stick” in customers’ minds.

6) Create a New Selling Opportunity with Mail Orders & e-Commerce

If your business sells products that can be delivered by mail order, consider investing in an e-commerce store or online shopping section for your website. 

You may be able to reach an entirely new set of customers who do not live directly near your physical retail locations. Depending on the nature of your business, you may have the entire planet as potential customers.

7) Collect Customer Data

You might have already estimated the average foot traffic at your brick-and-mortar location. However, a small business website gives you an idea of the broader reach of your business with digital insights. If you have different web pages dedicated to the products or services you provide, you can use web visitor data to find which are attracting the most attention.

You can also collect email addresses, create online polls or surveys to get an idea of what products and services customers are most interested in.

8) Find New Customers through SEO

SEO, or search engine optimization, is easily one of the main benefits of having a website for your business. By ranking higher on Google, you can find new customers and increase your monthly profit immensely. 

9) Online Presence 24/7

Customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.

10) Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.